About The Flexible Marketer

"I enjoy helping small businesses thrive"

Hi! I'm Verity and I have over 25 years marketing experience including B2C and B2C.

I started my career in action sports events and then moved into media marketing. In 2004 the internet was really taking off so I joined a travel agency and led their digital marketing efforts to transform from an ailing high street branch to an online agency with a turnover over £6million. Over the years, I have continued to build my expertise and skills through both formal education and hands-on experience and I have worked with a range of industries.

I am somewhat of a contradiction because I am a generalist who has built my skills in most areas of marketing to become a specialist in many areas. I can also see the big picture and help with strategy, while also having the ability to execute the details competently.

I enjoy helping small businesses because I can often see ways to improve and there are usually some quick wins that can be implemented.

Experience

B2C & B2B Industries I have worked In

16 years leisure & tourism, and travel technology
2 years media marketing
6 years event management
Marketing contracts for small businesses in the areas of:
- Adventure Tourism (B2C)
- Action Sports (B2C)
- Trade Show Marketing (Partner Marketing)
- IT Services & Cyber Security (B2B)
- Podiatry (B2C)
- Food (B2C)
- Engineering (B2B)

Education

Business & Marketing Education

Global MBA from Alliance Manchester Business School (University of Manchester) with Distinction (2023)
Post-Graduate Diploma in Entrepreneurship from Judge Business School (University of Cambridge) (2020)
Post-Graduate Diploma in Digital Marketing from the Institute of Data and Marketing with Distinction (2016)
BA (honours) Business Studies from the University of Sheffield (2000)